The State of Marketing Measurement, Attribution & Data Management
An exclusive invitation-only networking event for senior marketers.
March 19, 2019
New York | 9am - 11.30am
In partnership with:
Can you make good decisions with only 10% of your data?
Tracking a customer from online to offline, from first touch to last touch, from search to click to purchase -- let’s just say it’s no small feat.
And with all of these touchpoints (plus new ones being added all the time), marketers face more data than they know what to do with.
This breakfast session, hosted by ClickZ and Search Engine Watch in partnership with Fospha, will feature an exclusive presentation of ClickZ Intelligence research looking at the State of Marketing Measurement, Attribution & Data Management.
You will also hear from other experts as we discuss the actionable steps to future proof your strategy and the technology you need to make it all happen.
Key findings from the research:
Businesses are using 7 separate technologies to extract insights from their data, on average
Marketers are only utilizing 10% off their available data
Just 33% of brands believe that their current measurement solutions perform accurate attribution of all media and data
29% of survey respondents use attribution technology on all digital marketing campaigns
Only 32.5% of businesses have a clear view of the customer lifetime value (CLV) of their customers
Only 9% of marketers believe their organization has an “excellent” understanding of multi-touch attribution
March 19, 2019
New York | 9am - 12pm
8.30 am - Arrival, Coffee & Breakfast
9.00 am - Research Presentation & Discussion
10.30 am - Q&A
10.45 am - Panel Discussion
11:15 am - Q&A
11:30 am - Closing Remarks & Coffee
formerly Head of EMEA Revenue at Groupon and Fospha's current Chief Executive Officer
Digital Strategy Consultant, Author & Speaker
VP Director of SEO, MullenLowe Profero