Amazon, e-Commerce & Data Driven Attribution
During this exclusive breakfast briefing we bring together Kenshoo and Fospha, two leading and award-winning companies to discuss the transformation of retail.
Amazon has rightly taken the spotlight, but the broader story is the interconnected relationship between all channels including search, social and ecommerce. Only by looking at your data can you get a full view of attribution throughout the consumer journey, and identify where to increase spend and where to scale down.
Join us on May 2 at the top of the Gherkin in London to:
Understand the full scale of retail transformation (new ClickZ research)
Deep-dive into how Amazon fits into your overall advertising strategy
Maximize your media and marketing spend through accurate multi touch attribution
Adapt quickly to take advantage of channels that are working best
Look towards the future and how you can capitalize on the next opportunities
formerly Head of EMEA Revenue at Groupon and Fospha's current Chief Executive Officer